Speakers

Abdul Halim Abdul Kader

Title:
SECRETARY GENERAL
Company:
ISTAF - International Sepaktakraw Federation

Born in Singapore on 28 January 1951. Abdul Halim is a recognized international sports leader, proof of his selfless dedication to serve are several recognitions in various countries apart from Singapore.

In Malaysia, he was awarded, the Johan Darjah Negeri (DJN) by the Governor of Penang.

In Japan, Abdul Halim received the Japanese Chamber of Commerce and Industry (JCCI) Sports Award 1996

In his home country, Abdul Halim was awarded a number of the highest honors bestowed to an individual for exemplary service to humanity in Singapore by the President of the Republic of Singapore during its National Day celebration – Public Service Star (BBM) in 1997, Public Service Medal (PBM) in 1987, and Long Service Medal (PBS) in 1994.

His recognition in community works as well as development of sports in Singapore such as National Youth Service Award in 1980, American Distinguished Leadership Award in 1986, 25 years Community Service Grand Award in 1995, People’s Action Party Commendation Award in 1998, and National Council Against Drug Abuse (NCADA) Merit Award.

Abdul Halim is the founder member of the International Sepaktakraw Federation (ISTAF) and is currently serving as the Secretary General and President, Asian Sepaktakraw Federation (ASTAF). He is the advisor to SSEAYP International Singapore.

Abdul Halim’s vision for the sport of Sepaktakraw has placed the event in the world map. He is currently the Chairman of Task Force for Sepaktakraw to be recognized by the International Olympic Committee (IOC).

Angela Ruggiero

Title:
Chair, IOC Athletes' Commission, IOC EB Member
Company:
International Olympic Committee

Four-time Olympic medallist, Hall of Famer and Ice Hockey World Champion, Angela Ruggiero is the Chair of the IOC Athletes’ Commission, Executive Board Member of the IOC and member of the United States Olympic Committee (USOC) Board of Directors.

Ruggiero, is currently the Chief Strategy Officer for the Los Angeles 2024 Candidature Committee. She is also the Co-Founder and Managing Partner of the Sports Innovation Lab, a market research firm focused on the intersection of sports and innovation- with a focus on identifying and evaluating technology products and services that will drive the future of sport.

She additionally serves on the USOC Athlete Advisory Board member; World Olympian’s Association Executive Board Member, WADA Foundation Board; MC10 (healthcare technology company) Athlete Advisory Board member; Women’s Sports Foundation Board of Directors.

Balázs Fürjes

Title:
Chairman
Company:
Budapest 2024

As Government Commissioner for Major Budapest Developments, Fürjes is at the vanguard of citywide strategic planning development and renovation. He has steered city-defining projects that include the Papp László Arena, the Groupama Arena (New Ferencváros Stadium), the Ludovika Campus, the House of Fates, and the redesign and construction of the Aquarium Music Centre and conference hall.

Current projects under Fürjes’s direction include the MOME Laboratory Campus at Moholy-Nagy University of Art and Design, expansions to the Ludovika Campus, the renovation of the Orczy Garden, the construction of the FINA Dagály Aquatics Centre and the new 65.000-seat Puskás Ferenc Stadium.

Fürjes is a lawyer by profession and worked in the private sector as a senior executive in real estate development and legal counsel for 15 years. He is the president of the NGO “I love Budapest”. Fürjes is a keen sports fan. He was Chairman of the Budapest 2024 Olympic Bid.

Ben Avison

Title:
Editorial Director
Company:
Host City
Website:

Ben Avison is Editorial Director of Host City conference, magazine and website, a position he has held since 2006.
Host City connects cities, rights holders, suppliers and organisers of major events, sharing best practice through its highly regarded content.
Host City was launched in 2003 to assist Beijing to host the best ever Olympic Games. Under Ben’s editorship, the magazine quickly established itself as the go-to resource for all international city-based events, with
editions published in Chinese, Russian, Portuguese, Arabic and Japanese.
Previously, Ben was the editor of the European Pharmaceutical Intelligence Bulletin. He has also written for Reuters and the Independent on Sunday. Ben holds an MA in English Literature and is involved in live events, both as a musician and as voluntary organiser for the Red Cross.
Host City is owned by Cavendish Group, which also organises RAID (Robotics, AI, IoT, Data) and International Capital Conference, the leading China-Europe business forum in Beijing.

Bent Sorensen

Title:
Head of Communications
Company:
European Capital of Culture Aarhus 2017

Bent Sorensen, since January 2015, Head of Communications at the European Capital of Culture Aarhus 2017. Prior to this appointment, he worked 11 years as Head of Communication at the Turin-based EU agency, the European Training Foundation (ETF). Bent Sorensen has graduated as a journalist and worked as a reporter and managing editor at the Danish national newspapers B.T. and Berlingske Tidende, and for five years he was co-editor-in-chief at B.T. in Copenhagen. During his term at B.T., Bent Sorensen also worked as a sports reporter and attended the 1986 World Cup in football in Mexico and several European Football Championships, and he is a member of the Association of Danish Sports Journalists.

Bill Sweeney

Title:
CEO
Company:
British Olympic Association

Sweeney is CEO at the British Olympic Association. He joined in November 2013 and is responsible for directing the day-to-day activities of the BOA, including overseeing Rio 2016 Summer Olympic Games and the many other international, multi-sport events in which Team GB will compete.

From 2003-2010, Sweeney served as Senior Vice President of adidas Reebok Group, where he was responsible for the global management and strategic direction of a multi-billion euro business unit. Following that Sweeney was Global Head of Business Development for PUMA AG.

Prior to his career in the Sports industry he held various senior brand management and marketing positions with Unilever, Mars, and British American Tobacco.

Charmaine Crooks

Title:
President
Company:
NGU Consultants Inc

Charmaine Crooks C.M, is a Member of the Order of Canada, a Five-Time Olympian, Olympic silver medalist and keynote speaker/presenter.

She is President of NGU Consultants Inc, a global strategic advisory company, and serves on several profit/non-profit advisory boards in a variety of sectors, including technology, sports and health.

A current executive board member of the Canadian Olympic Committee and the Canadian Soccer Association, she is a former elected Member of the International Olympic Committee (IOC). There she was on the IOC Athlete’s Commission, founding IOC Ethics Commission, IOC New Media working group, IOC Press Commission and the IOC Culture/Education Commission. She also served on the founding boards of the World Anti-Doping Agency (WADA) Foundation Board, Canadian Centre for Ethics in Sport and Right to Play International Board.

She is also immediate past President of Olympians Canada, Honorary President PASO Athletes Commission and former vice president of the World Olympians Association.

She was a founding member of the Vancouver 2010 Olympic Games Bid and was a board of director from initial bid phase through to the successful Games. She has also played strategic roles in other mega sport bids and events in Canada including the recent TO2015 PanAm Games, Rugby 7’s Vancouver, and the inaugural Americas Masters Games 2016.

Awarded the 2006 IOC “Women and Sport Trophy” in recognition of her efforts towards supporting gender equity in sport, she was inducted into the Athletics Canada Hall of Fame, BC Sports Hall of Fame and is the first female inductee into the University of Texas at El Paso Sports Hall of Fame.

In 2009, she was recognized with the Jack Diamond Award as BC’s Sports Personality of the Year and has been named one of the “Top 50 Women of Power” in Canada.

Chris Wells

Title:
Communications Manager
Company:
WA - World Archery Federation

Chris Wells has been the Communications Manager for World Archery, the international federation for the Olympic sport of archery, since 2014. He is responsible for content production, new and old media management, press relations, social media and any projects that make archery more appealing to the public. Chris previously worked in the sports team at the London 2012 Olympics and prior to that was a freelancer in the publishing and communications industries. He was, in a former life, also an archer.

Craig Howe

Title:
CEO & Founder
Company:
Rebel Ventures

When he’s able to untether from work and technology Rebel Ventures’ CEO and Founder Craig Howe can be found biking, snowboarding, and exploring the outdoors with his wife and two daughters. When in the office, using his two decades of experience helping iconic franchises such as Real Madrid, Chicago Bulls, Boston Red Sox, Golden State Warriors, Juventus, Wimbledon, and Liverpool FC, Craig leverages his knowledge of digital strategy and revenue generation to help sports organizations optimize their performance at the intersection of digital + technology.

Craig has led Rebel Ventures to become the preeminent global sports digital strategy firm with offices in Los Angeles, San Francisco, Madrid, and Mumbai servicing over 20 leading sports franchises, media companies, and brands around the globe. Rebel Ventures also advises numerous digital start-ups that are focused on driving digital success in the world of sports.

Craig’s route into digital leadership stemmed from his role as a global marketing executive for Electronic Arts and Universal Interactive. He founded Rocket XL, one of the first social media agencies in 2002 which was later sold to V7 International in 2008. After Craig joined SnappyTV as a Growth Strategist which was sold to Twitter.

Craig has a BA in Business from the University of Colorado, and participated in an adjunct MBA classes at Stanford while working at Electronic Arts. He has also written for Wired, Huffington Post, AdAge, and Bleacher Report.

David DeBehr

Title:
Head of Sales Aggreko Major Events
Company:
AGGREKO

David de Behr leads the Sales Major Events team within Aggreko, providing power and temperature control solutions to a wide range of events customers around the world.

With a strong knowledge of the events market, David has been responsible for delivering some of the biggest events for Aggreko over the last several years.

He has experience in all aspects of the event life cycle, from supporting clients with initial design to delivering their critical power and temperature control needs during the event itself.

David joined Aggreko in Belgium in 1999 and lives with his wife, two daughters and son in Ghent, Belgium.

David Eades

Title:
Director
Company:
Allday Media Ltd and BBC News

David Eades is a highly experienced News Presenter for BBC World TV and for BBC Radio 4 and for more than two decades has covered major news and sports stories for the corporation.

David has worked as Europe Correspondent, Ireland Correspondent and ultimately Sports News Correspondent, reporting on some of the most momentous events of our times; from the death of Princess Diana to the Good Friday Agreement.

He has covered World Cups, Olympic Games and countless other major sporting events around the world.

David is a seasoned moderator of conferences, working in the sports, energy and communications sector. He has worked with the United Nations, private corporations, BBC, tourism and sports business sectors. He has also worked as MC, Facilitator and Organiser of conference events.

David also provides training in presentation and media awareness, and manages film production for events and conferences.

David Lucas

Title:
Head of International Federations
Company:
Nielsen Sports

David is a highly experienced Research Director and Team Leader with over 20 years’ experience in the UK and international media and sports research industries.
Prior to leading Nielsen’s successful bid to become the exclusive supplier of market research services to the Rio 2016 Olympic and Paralympic Organising Committee, David spent 4 years designing, building and delivering the revolutionary research programme for the London 2012 Games, providing insight and understanding to all key functional areas within the business and informing strategic decision-making at all levels.

David also manages Nielsen Sports’ relationship with FIFA and a number of other International Sports Federations.

Previously, David built a highly successful media consulting practice for YouGov plc, creating a significant player in the UK media research marketplace; and developed the International Media research team for Ipsos in London.

David lives with his family in London and has a BA (Hons) degree in International Marketing from the University of Westminster in London.

Dirk-reiner Martens

Title:
Partner
Company:
Martens Rechtsanwälte

Dr Dirk-Reiner Martens was a partner of a major international commercial law firm for over 35 years. He founded Martens Rechtsanwälte in 2009.

Dr Dirk-Reiner Martens is a commercial lawyer with extraordinary expertise in commercial and sports arbitration. He has been a member of the International Court of Arbitration for Sport (CAS) since 1986 and has been member of the ad Hoc Divisions of the CAS at four Olympic Games.

Since 2000 he has acted in more than 250 arbitration proceedings relating to commercial law or sports law, either as a party-appointed arbitrator, president of the tribunal or party representative. He established the Basketball Arbitral Tribunal (BAT) in 2007 and the Court of Innovative Arbitration (COIA) in 2015. Both tribunals are managed by his law firm Martens Rechtsanwälte. The BAT has dealt with more than 970 cases since its setup.

In addition to the CAS, Dr Martens is listed as an arbitrator at the AAA, JAMS, CRCIA (Cairo, Egypt), FIA (Formula 1) and ICDR. For more detailed information please go to http://martens-lawyers.com/en/law-firm-team/.

Eiji Uda

Title:
Chief Technology Innovation Officer
Company:
The Tokyo Organising Committee of the Olympic and Paralympic Games

Eiji Uda started his professional career at IBM Japan in 1981 and has been serving in technology industry for over 35 years. The Keio University alumni was appointed to Chief Technology and Innovation Officer (CTIO) of the Organising Committee for Tokyo Olympic and Paralympic Games in June 2016. Taking advantage of his strong back ground in business industry, as CTIO, he leverages technology for alleviating social issues and maximizing the value of the Olympic and Paralympic Games in Tokyo.
Before his arrival in Tokyo 2020, he held prominent positions such as VP of Alliance of IBM Asia Pacific, President & CEO of SOFTBANK Commerce, and President & CEO of Salesforce.com Japan. His vast experience from the IT giants stimulates Tokyo 2020 Games to become the most innovative Games in history.
Except his role as CTIO of Tokyo 2020, he currently serves as Chairman & CEO, Unified Service Corp., Member of the board of directors, Transcosmos Inc., Member of Docusign Advisory Counsel, Executive Adviser of Zuora and Member of Advisory Board, Cornerstone on Demand.

Fiona Green

Title:
Director, Co-Founder
Company:
Winners FDD Ltd

Fiona Green has operated in the sports industry for 30 years including three in the US and three in Switzerland. Her vast experience has predominantly been agency-side representing rights holders in sponsorship, TV rights and merchandise/licensing across a plethero of sports including but not limited to football, athletics, cricket, sailing, rugby, formula 1, and tennis..
Fiona moved into the CRM and BI field 2011 as the role of data became more relevant with the growing prevalence of digital marketing and the fast pace development of associated technologies. She now applies her knowledge of this hugely important area to her inherent understanding of a rights holder’s business model and objectives (specifically in revenue generation, participation growth and stakeholder engagement).
Fiona set up a niche consulting business in 2013 with the aim of helping rightsholders adopt the use of data and digital communication to achieve their business objectives and now works with clients ranging from UEFA to British Taekwondo. The company operates a lean business that provides Mckinzie-style consulting in the area of data and engagement but framed for the organisation’s size, focus and resources.
Her current favourite topic of debate is the role of social media in a data-driven world, and how greater focus on participation will ensure future commercial success.
Fiona runs a Sports CRM and Business Intelligence group on LinkedIn that encourages knowledge-share and debate, and invites all SportAccord attendees to join here http://linkd.in/1hqhafI.

Greg Stremlaw

Title:
Head of CBC Sports & General Manager, Olympics
Company:
Canadian Broadcasting Corporation (CBC)

Greg Stremlaw is the Head of CBC Sports and General Manager, Olympics/Chef de Mission PyeongChang 2018 with oversight of all Sport platforms for the Canadian Broadcasting Corporation and the Olympic rights over the next four Olympic Games through 2024. His role includes providing leadership of the CBC Sport’s strategy, placing emphasis on multi-platform sports journalism, high performance sport and a collaborative partnership approach to marquee events.
Prior to joining CBC, Mr. Stremlaw was the Chief Executive Officer of Curling Canada, the national governing body for the sport in Canada. Within Curling Canada’s portfolio is the Season of Champions brand which owns and operates major Canadian and international events including the likes of the Tim Hortons Brier, the Scotties Tournament of Hearts and the Ford World Championships.
In other roles, Mr. Stremlaw was the CEO at an alpine ski resort, and was the Director of Bobsleigh and Luge and Vice President of Sport Services at Calgary Olympic Development Association (now Winsport Canada), with extensive experience in hosting major national and international events.
Stremlaw’s leadership positions have included acting as the Chair of the Canadian Sport Tourism Alliance; the Chair of the Canadian Winter Sport Caucus; a Session “A” Member of the Canadian Olympic Committee and an international voting delegate for the World Curling Federation, the International Bobsleigh and Skeleton Federation and the International Luge Federation (FIL).
He has a Bachelor of Commerce from the University of Western Ontario, an M.B.A. from the University of Maine, an M.S. Ed in Sport Management from the University of Miami, Florida and he recently completed a Harvard Executive Education at Harvard Law School.

Ishveen Anand

Title:
CEO + Founder
Company:
OpenSponsorship

Ishveen Anand is the CEO + Founder of OpenSponsorship, the largest marketplace for sports sponsorship connecting brands directly to athletes, teams and events. She was included on the Forbes 30under30 sports list, and listed as one of the top 20 female entrepreneurs to watch in 2017 by CIO. She graduated from Oxford University and became a sports agent between India and England. OpenSponsorship was named a finalist in the Sports Technology Awards, as well as at ISPO Munich for best new digital startup. OpenSponsorship is backed by prominent Venture Capitalists and Angels from San Francisco, New York and Hong Kong, including 500 start-ups the highly esteemed accelerator. OpenSponsorship’s current network includes over 2500 rights holders and 1100 brands.

Jackie Brock-doyle

Title:
Executive Director; Communications for the IAAF
Company:
IAAF - International Association of Athletics Federations

Jackie has worked in the communication and marketing field for over 25 years and is regarded as one of the world’s leading communication strategists. She is currently leading the communications for the worldwide athletics federation and runs her own integrated communications company. She was the chairman and group CEO at Good Relations, an integrated PR, brand communications and CSR agency, between 2013 and 2015. Prior to that Jackie directed the communication strategy and implementation for the world acclaimed London 2012 Olympic and Paralympic Games for 7 years after leading the successful bid’s international and domestic PR and Media campaign from 2003 to 2006. Jackie has lived and worked in the UK, Australia and Singapore and has run campaigns across Europe, the USA, Asia Pacific, Australasia, Africa and the Middle East. She has designed and directed marketing, communication, media and sponsorship programs for some of the world’s biggest brands and events, including Visa International, the Sydney 2000 Olympic Games, Cadbury, the 2002 Manchester Commonwealth Games, Coca Cola, Samsung, Mars and currently the London 2012 Olympic Games and Paralympic Games. She brings a depth of international experience having worked across a number of countries and for leading international businesses. She also has significant expertise in crisis communications, strategic planning, vision and message development and implementation, stakeholder, internal and public affairs management and media relations across the globe. Jackie has worked at the highest levels of Government and business and has a proven record for managing and getting the best out of large teams; she is results driven, strategic in planning and creative in execution. Jackie has received numerous accolades for her work in the UK and overseas and was awarded an OBE by the Queen in the 2013 New Year’s Honors List for services to the London 2012 Olympic and Paralympic Games.

Jakob Larsen

Title:
Director
Company:
Danish Athletic Federation

Coming from a background in communications the now 47-year-old Director of the Danish Athletic Federation has spearheaded the transformation of a traditional federation into an event-driven organization with massive outreach, increased public relevance and extensive cooperation with other organizations.

Since taking up his current position in 2007, the Danish Athletic Federation has successfully positioned itself as a leading federation regarding mass participation while upholding its traditional High Performance programme. With the National School Olympics competition, significant results have been achieved through innovation of the sport; now also including eSports as part of the federation’s school activities.

Jakob Larsen was the LOC Director of the award-winning IAAF World Halfmarathon Championships 2014, and is currently the Race Director of the IAAF Gold Label race “Copenhagen Halfmarathon” as well as Competition Director of the “IAAF World Cross Country Championships 2019”.

A current member of the IAAF Road Running Commission as well as the IAAF Women’s Committee, Jakob Larsen also is a member of European Athletics’ Member Federation Development Commission, where he serves as the Chair of the European Running Expert Group.

Jay Balmer

Title:
Co-Founder, COO
Company:
Session Games Inc

Jay Balmer is a leader of creative projects with a professional background that spans multiple industries, from video game development and product strategy to live event production and public skatepark design. His passion is simply for leading teams to create great experiences.

Jay has been applying his skills in the video game industry since 2003. At Electronic Arts he worked on the premiere snowboard game, SSX3, developed the concept for the award winning Skate franchise and was the Gameplay Producer during development. At Microsoft Studios he was the leader of an Incubation Team that explored new experiences and business models for future products, including XBOX One and Hololens. Jay is a Co-Founder of Session Games. A Vancouver production company specializing in sports themed games for selected partners.

Jens Sejer Andersen

Title:
International Director
Company:
Play the Game

Jens Sejer Andersen is a journalist, international director and founder of Play the Game, an initiative aiming at raising the ethical standards of sport and promoting democracy, transparency and freedom of expression in world sport.
Through its nine international conferences since 1997, its website, news production and research initiatives, Play the Game has become a unique platform for raising awareness on a number of challenges to modern sport, such as corruption in organizations, match-fixing, doping, unsustainable mega-events and the need for more active sports participation policies.
Andersen was a coordinator of the EU-supported ”Action for Good Governance in International Sports Organisations” (2012-2013) which led to a new benchmarking tool for sports governance, the Sports Governance Observer. This tool was first used in 2015 for the most comprehensive analysis so far on the governance of the 35 international Olympic federations.
Today, Andersen is coordinating an Erasmus+-project involving sports organisations and academics from eight nations wishing to improve sports governance in their home countries.
Within the Council of Europe, Jens Sejer Andersen is chairing the Consultative Committee for the Enlarged Partial Agreement on Sport (EPAS). He is a member of the Permanent Consultative Committee of UNESCO and serving as an editorial Board Adviser in the International Council for Sports Science and Physical Education.
See www.playthegame.org and www.sportsgovernanceobserver.org

Jeongkang Seo

Title:
Chief of Staff
Company:
WTF - World Taekwondo Federation

Jeongkang Seo has been involved with World Taekwondo Federation on administrative level for more than 15 years. He has been mainly involved in taekwondo event organization including the Olympic Games. Previously, he served as Chief of Staff of President Office, assisting President in his strategic planning and international relations.
He is also managing ‘Taekwondo Cares’ program which is designed to support grassroots taekwondo development. He is currently a member of The ASOIF Sports Development and Education Group.
He is presently Head of Event Department of World Taekwondo Federation and has been leading his team to bring a new approach in building a more effective bidding process which in turn would benefit the cities interested in hosting taekwondo events such as unique economic, promotional and social opportunities with legacy left to local communities.

Johannes Holzmüller

Title:
Head of Football Technology & Innovation
Company:
FIFA - Fédération Internationale de Football Association

Johannes Holzmüeller joined FIFA in 2008 and is the Head of Football Technology Innovation. The department was established after the successful implementation of goal-line technology in football. His team is responsible for the tests and implementation of innovations related to the game as well as for the development or global standards based on the needs of football stakeholders. Currently his team is working on the video assistant referee experiment as well as on the use of wearable technology and player data in football.

John Michael Evans

Title:
President
Company:
Alibaba Group

J. Michael Evans was named president of our company in August 2015. As president, Michael is responsible for leading and executing Alibaba Group’s international growth strategy for globalizing the company and expanding its business outside of China. He also serves as a member of Alibaba’s board, having served as an independent director since the company’s initial public offering in September 2014.

Michael served as vice chairman of The Goldman Sachs Group, Inc. from February 2008 until his retirement in December 2013. He served as chairman of Asia operations at Goldman Sachs from 2004 to 2013 and was the global head of Growth Markets at Goldman Sachs from January 2011 to December 2013. He also co-chaired the Business Standards Committee of Goldman Sachs from 2010 to 2013. Michael joined Goldman Sachs in 1993, became a partner of the firm in 1994 and held various leadership positions within the firm's securities business while based in New York and London, including global head of equity capital markets and global co-head of the equities division, and global co-head of the securities business.

Michael is a board member of City Harvest. He is also a trustee of the Asia Society and a member of the Advisory Council for the Bendheim Center for Finance at Princeton University. He joined the board of Barrick Gold Corporation in August 2014 and was appointed as an independent board member of Castleton Commodities International LLC in October 2014.

Michael received his bachelor's degree in politics from Princeton University in 1981.

Julien Sieveking

Title:
Director, Legal Affairs
Company:
World Anti-Doping Agency
Website:

Julien Sieveking became WADA’s Director, Legal Affairs in July 2016. He joined the WADA Legal Department in 2005. Before joining WADA, Julien Sieveking worked for seven years for the Union of European Football Associations (UEFA) as Disciplinary Counsel. He has also worked in major sports or sports-related events and was Secretary General of the Swiss Sports Manager Association. The multilingual Swiss lawyer holds a law degree from the University of Lausanne. He also holds a Master’s degree in sports organizations management from the University Claude Bernard in Lyon and completed an executive program at McGill University. He is also a lecturer in several sports law master programs worldwide.

L. Fernando LIMA

Title:
Secretary General
Company:
FIVB - Fédération Internationale de Volleyball
Website:

L. Fernando Lima has been the Secretary General of the International Volleyball Federation (FIVB) since February 2015. As Secretary General he works across all departments of the FIVB but specializes specifically in the communication, marketing and commercial administration of volleyball worldwide.
Mr. Lima has extensive experience in these areas having previously served as the FIVB TV and New Media Commission President (2001-2003; 2013-2014) and as a member of the FIVB Press Commission (1997 – 2000).
For more than 30 years, Mr. Lima worked at TV Globo-Brazil covering top global sports events. He attended all the Summer Olympic Games starting from the 1980 Moscow Olympics, and all FIFA World Cups, from 1986 in Mexico to 2010 in South Africa. At TV Globo-Brazil he began as a Special Reporter of the Sports Division (1983-1995) before progressing to Special Projects and Development Manager for News and Sports (1995 – 1996) and then later Sports Director (1996-2013) where he was responsible for all sport content production for free-to-air TV Globo. He also oversaw the development of Globo’s subscription sports channels Sportv (2003-2013) and the leading internet website in Brazil, globoesporte.com (2005-2013).
Mr. Lima also has extensive experience in Olympic sports writing from his time as a sports reporter for leading Brazilian media – “O Estado de S.Paulo” (1978-1982) and “Jornal do Brasil” (1977-1982).

Mariel de Haan

Title:
Head of Digital & Managing Director Penceo USA
Company:
Penceo
Website:

Having headed up the Digital Strategy team at Penceo, a Digital Sports Communication Agency, Mariel recently opened the San Francisco Bay Area office. With this move, Penceo hopes to reach out to the North American Market, which is needless to say, a hub of innovation and a sports marketing powerhouse. As the company works with numerous International and European Sport Federations and Organizations, this was a natural development, for which an opportunity arose at the right time.

Over the years Mariel has been able to accumulate a vast experience in the field of Sport Marketing, having worked with organizations such as UEFA, FIBA, FIVB and FIH amongst many others. This first-hand agency experience allowed her to witness the start of the digital shift with the media landscape changing. Her core interests today lie with the constant evolution of Communication in Sports as organizations scramble to keep up with Technological advancements and changes in social culture.

The company philosophy at Penceo is to meet every new challenge with creativity; the team likes to find the solution to practical Communication Problems in the digital sphere. Nowadays the opportunities are endless and it is the agency role to drive constant innovation and renewal for its clients, to foster and grow their digital footprint.

Fan Experience will be a main focus point this year, seeing how data visualization and fan sharing can be used to enhance game experiences with real-time insights.

https://www.linkedin.com/in/marieldehaan/

Mark Barfield

Title:
Technical manager
Company:
UCI
Website:

I have worked in Sport for over 17 years initially as a coach and contractor and then progressing into coach education with British Cycling and then British Triathlon. I worked inside Triathlon for over 12 years as Coaching and Education Manager, Director of Development and Triathlon England Director. During this time the sport grew at a rapid rate and I was responsible for the funding bids that facilitated this growth. I created the most successful funding bid Triathlon in the UK has ever received and was effective at developing my team and delivering against targets.
As the Technical Manager for the UCI I am now Managing the Equipment Unit and the International Commissaire team. I have a dedicated and effective group of colleagues in my team as part of the wider sports department.

Equipment
Managing the equipment regulations and technical checks at races. Managing the equipment approval process and working with the industry, WFSGI, AIGCP and other bodies to encourage innovation. Also working across all cycling disciplines to ensure equipment compliance

Commissaires
Managing the team that allocates International Commissaires, educates Commissaires and develops CPD and evaluation materials.

Developing work programmes, strategies and partnerships to contribute to the long term aims of the team and the organisation. As a part of the wider Sports team we perform a cross discipline function in many exciting areas.

Mark Parkman

Title:
Olympic Channel - General Manager
Company:
Olympic Channel

Responsible for the overall content creation, technical delivery and digital platform development of the Olympic Channel as well as integrating partnerships with athletes, Rights Holding Broadcasters, commercial sponsors, International Sports Federations (IFs) and National Olympic Committees (NOCs).

Before joining OCS, Parkman served as the Operations Executive for Olympic Broadcasting Services (OBC) and Vice President of International Sports Broadcasting (ISB), where he oversaw the operations of the host broadcaster for the Olympic Games. Mark was awarded an Emmy for his work on the host broadcaster team for the Olympic Winter Games Salt Lake City 2002, and he recently managed operations for 1,800 hours of televised competition for the Olympic Winter Games Sochi 2014, overseeing production, engineering, logistics, planning, crewing and broadcaster relations. Mark previously worked in marketing, public relations and international television coordination with Turner Broadcasting System and Cohn & Wolfe, where he led media efforts for the NFL, NBA, MLB, NASCAR and PGA Golf.

Matthieu Reeb

Title:
Secretary General
Company:
Court of Arbitration for Sport

Matthieu Reeb from Neuchâtel/Switzerland, is an attorney at law, born in 1969, married with 3 children. He obtained his law degree in 1992 (University of Neuchâtel). He passed his bar exam successfully in 1995.

Matthieu Reeb joined the Court of Arbitration for Sport (CAS) in September 1995 where he exercised the function of Counsel to CAS. He was appointed as CAS Secretary General in 2000. In this position, he is responsible for the management of the Court, the public relations, the monitoring of the arbitration and mediation procedures and for the organization of the CAS ad hoc Divisions (established during the Olympic Games and other major sports events).

In 1998, Matthieu Reeb edited the first "Digest of CAS Awards " (Staempfli Editions), which in 1999 won the René Cassin Prize, awarded by the Académie française des Sciences Morales et Politiques. He edited additional CAS Digests in 2001 and in 2004 (Kluwer Law Editions) and in 2015 the Commentary of the Code of the Court of Arbitration for Sport, with D. Mavromati (Wolters Kluwer Editions). He is also the author of several articles related to the CAS and its case law.

Until 1995, Matthieu Reeb practiced athletics and rugby at national level.

Mélanie Duparc

Title:
Secretary General
Company:
World Union of Olympic Cities

Mélanie Duparc has been the Secretary General of the World Union of Olympic Cities since 2013. The Union brings together former and future Olympic cities. Melanie Duparc is in charge of collecting good practices from Olympic cities and facilitating dialogue between former and future Olympic Cities. In 2014, Mélanie Duparc launched a new initiative dedicated to all cities interested in using sport as a tool for urban development. This new initiative consists of an annual event called the Smart Cities & Sport Summit, which has already had three successful editions held in Lausanne, Switzerland.
In order to offer something additional to cities, Mélanie Duparc started an online platform called the Smart Cities & Sport platform where she publishes articles related to topics of high interest to cities such as sports facilities, event hosting, health, social integration through sport and sustainable development. Through this platform, Mélanie Duparc has given cities the possibility of exchanging knowledge and best practices in order to better connect sport and cities.

Michael Lenard

Title:
Vice President, ICAS
Company:
ICAS/CAS

Michael Lenard is a member and Vice President of the International Council of Arbitration for Sport, the governing board of the Court of Arbitration for Sport, and has been President of CAS Ad-hoc Divisions at Olympic Games, Asian Games and other major events. He was an Olympic athlete. Mr. Lenard has held numerous senior positions in the United States Olympic Committee, starting with its athletes’ commission and then as its Vice President. He also was, inter alia, Chair of its Joint Marketing Committee, founded/oversaw its Athlete Performance Group, and Chair of its Key Strategies Task Force. He served as a member of the Olympic Overview Commission to restructure the USOC, as liaison to an Independent Counsel’s USOC ethics investigation, provided the lead testimony in Congressional Hearings into the USOC, was legal counsel to the USOC Ethics Committee, and testified on USOC governance reform to a Congressionally appointed Independent Review Commission and to a USOC Governance and Ethics Task Force. He was a Member of the Board of Directors (and Audit and Ethics Committee) of 1996 Olympic Games Organizing Committee. Mr. Lenard is a partner in the boutique international law firm Wilson Williams and Senior Adviser to private equity firms (such as 7 Bridges Capital Partners) and a board member of their portfolio companies. Previously he was Senior Managing Director (later, also Chief Compliance Officer) in William E. Simon & Sons/Paladin Realty Partners, an international private equity firm, and a Partner in Latham & Watkins, an international law firm.

Michal Buchel

Title:
CEO
Company:
International SAMBO Federation

Michal Buchel is the CEO of the International SAMBO Federation (FIAS) since 2013 and a manager with solid experience in the organization of international sporting events - both in summer and winter sports. He leads the delivery of services to the national SAMBO federations and handles the liaison with stakeholders of the Olympic Movement to guarantee the recognition and development of SAMBO worldwide. Michal is also a council member of AIMS and the vice-chair of the consultative committee of the Enlarged Partial Agreement on Sport (EPAS), in both representing FIAS. He has completed a Master of Political Sciences and International Relations during his professional ice-hockey athlete career. From 2005 to 2011, the manager worked for FISU (International University Sports Federation) in Brussels in the preparation, operation and delivery of the games sports programme, including venue planning, coordination of the venue inspection visits and optimisation of the event logistics for the Summer and Winter Universiade. From 2011 to 2013, Michal joined SportAccord as the multi-sports games unit manager and consultant, while in charge of coordinating the organisation of the multi-sport events, managing the knowledge transfer to future event organisers and the preparation of bidding documents for SportAccord. As an independent consultant, he also provides expertise in games coordination and event operational planning, having assisted organizing committees of the Summer Universiade 2013 Kazan, EYOF Tbilisi 2015 and others.

Michelle Collens

Title:
Director of Sport Partnerships
Company:
Sport Hosting Vancouver

Michelle Collens currently serves as the Senior Manager of the Sport Hosting Vancouver partnership, working closely with all levels of government, tourism partners, and community organizations driving economic and social development opportunities in the City of Vancouver. Leading a collaborative, cross-sector approach to the implementation of a multi-faceted sport hosting strategy, Vancouver’s portfolio includes the successful hosting of the 2015 FIFA Women’s World Cup, 2016 Americas Masters Games, Davis Cup, HSBC World Rugby Canada Sevens and most recently securing the rights to host the 2019 IIHF World Junior Championship.

Oleg Matytsin

Title:
President
Company:
FISU - Fédération Internationale du Sport Universitaire
Website:

After ending his career as a professional table tennis player and coach, he worked for many years at the Russian State University of Physical Education, Sport, Youth and Tourism - the main Russian sports education institution - where he served as rector (2001-2006) and then president (2006-2015).
A Doctor in Pedagogical Sciences, Oleg Matytsin has authored more than 80 publications on the psychology and pedagogy of sport. He holds honorary doctorates from several universities, including Beijing Sport University, Lithuanian Sports University, Lesgaft National State University of Physical Education, Sport and Health (St. Petersburg, Russia), “Vasil Levski” National Sports Academy (Bulgaria).
Prior to his current position, President Matytsin held the positions of FISU 1st Vice-President, Vice-President of the European University Sports Association, President of the Russian Students Sport Union, and member of the Council of the International Fair Play Committee.
President Matytsin has been actively involved in the organisation of numerous international events, including Universiades, World University Championships, educational forums etc.

Rachael Church

Title:
Director, Editorial and Communications
Company:
World Academy of Sport

Rachael has provided consulting, research and editorial services to a variety of major events, cities, venues, government entities and sports properties internationally throughout a career spanning over 23 years. She has written over 25 industry reports covering sport, major events and gaming and was the founder of the Ultimate Sports Cities Rankings and Awards (now owned by SportBusiness Group) as well as Head Judge between 2006 and 2016. She is a former Financial Times journalist as well as previously Managing Director of ArkSports/Editor of Sport and Technology, the former Director of Consulting at SportBusiness Group and previously Editorial Director at Major Events International. Her role at WAoS includes producing educational material for major sports properties as part of their Learning Pathways and she was recently a facilitator in the Observers’ Programme for the Rio 2016 Paralympic Games, run by WAoS for the International Paralympic Committee as part of the IPC Academy Campus (a joint venture between the IPC and WAoS). Rachael has a BA Honours degree from Queen’s University Belfast and an MPhil from Exeter University. She is a season ticket holder at Exeter City Football Club and the former chairman of Bromley Common Football Club.

Roham Gharegozlou

Title:
CEO
Company:
Axiom Zen

Roham is founder and managing partner at Axiom Zen, an award-winning design studio based in Vancouver, Canada. Axiom Zen specializes in building, validating, and scaling technology products and services. We were named first among Canada’s Most Innovative Companies by Canadian Business in March 2016. Axiom Zen products are powering workflows of teams at some of the world’s leading companies including Facebook, Google, Microsoft, Starbucks, and NASA JPL – not to mention eminent academic institutions and government organizations. Axiom Zen is the team behind Timeline, named Best App of January, Editor’s Choice in 10 countries, #1 Best New App in 88 countries, and #14 out of 25 Best Apps of the Year by Apple, and the creator of Toby, recognized as the Top Chrome Extension of 2016 by both Google and Product Hunt. Axiom Zen is also the parent company of Hammer & Tusk, a leader in the world of immersive experiences (AR/VR) featured in VICE. Axiom Zen's work has been featured in TIME Magazine, The New York Times, Fast Company, USA Today, and Wired, to name a few. Prior to Axiom Zen, Roham served with the Rising Tide Fund based in Silicon Valley as a partner focused on seed-stage investments including ZOZI, AdStage, and Lucibel (IPO: Euronext). Before Rising Tide, Roham worked with Newbury Ventures, a technology-focused venture fund with success stories including ZONG (acquired by PayPal), Sentillion (acquired by Microsoft), and NextBio (acquired by Illumina). Roham's seed investment portfolio includes customer communication leader Intercom, mobile photography marketplace Twenty20, and sales technology platform Tout; as well as ephemeral messaging app Blink (acquired by Yahoo!), healthy living e-commerce startup Ecomom (acquired by Greencupboards), sport social network KYCK (acquired by sport ngin, now part of NBC), and location-based social network Urbantag (acquired by Tagged). Roham splits his time between San Francisco and Vancouver. He holds a bachelor's degree in Economics and dual bachelor's and master's degrees in Biological Sciences from Stanford University.

Shiny Fang

Title:
Secretary General
Company:
UIPM - Union Internationale de Pentathlon Moderne

Shiny is one of the few female Asian who has executive positions in 2 separate IOC recognized International Sports Federations. As Secretary General of UIPM- the world governing body of Olympic Sport Modern Pentathlon and its relevant new multi-discipline sports, Shiny has undertaken a strategic and administrative remodeling since her appointment from 2013, defied the conventional male-dominated field of sport administration.

As a diverse and diplomatic administrator, coming from Shiny’s multiple practicing, coaching and judging experiences in sport of synchronizing swimming, Gymnastics Aerobics and competitive cheerleading, along with her academic study of Sports Medicine and Sports Management, since beginning her career in 2004, Shiny took the role of Technical Director and International Regional Director, later MP competition manager, Vice President of International Cheer Union (ICU), leading her achieve a series of distinguished awards such as Excellence of the Year, Organizing Proficiency, Young Expert in Administration, Outstanding Contribution, and the Best Achievement of the year.

Recognizing the trend of sport as entertainment, Shiny has supervised sports presentation in numerous multi-sport events and is currently a member of the Sports Development and Education Consultative Group of ASOIF.

With extensive experience in sports organisation, for the challenge to further increase the popularity and prestige of Modern Pentathlon in a world dominated by larger and more popular sports, together with her board and staff team, Shiny focused on a strategic and complementary approach, professionalizing the organisations’ communication tools while transforming many of the business processes into more transparent and efficient ones, some examples are the first edition of UIPM Triathle in 2013, new UIPM Laser Run WCH from 2015, and the first ever UIPM Laser Run City Tour in more than 60 cities in 2017. In the same period, led the organisation’s application for membership in the IPC and FISU.

Stephen Townley

Title:
Chairman
Company:
Active Rights Management Limited

Stephen Townley has a unique understanding of the economic and legal models that create and deliver value to sport. His legal firm Townleys was well known to the federations.

ARM has been involved in projects as diverse as developing commercial strategies for the EPL, to creating a sports strategy for the Singapore Sports Hub. More recently ARM has been developing new technologies to identify and resolve conflict in sport through its Dispute Avoidance, Resolution Management (DSARM) brand.

Stephen has a long association with SportAccord, going back to 1981. His business was one of the early sponsors. Stephen was Chair of Sports Resources Group (SRG) which was a stakeholder that helped establish the SportAccord Convention. Stephen established LawAccord in 2003.

Susanne Schoedel

Title:
Secretary General
Company:
FAI - Federation Aéronautique Internationale
Website:

Susanne Schödel has been the Secretary General of FAI, the World Air Sports Federation, since 2014. A 44-year-old from Germany, she combines experience in air sports, management of non-profit making organisations and political matters.
Since obtaining her glider pilot’s license at the age of 25, she has perfected her skills to reach the top level in her sport and break world records, while working as a volunteer instructor for youngsters. She has also held a license for powered planes since 1998.
In addition to her activities in air sports, she held several positions in non-profit making organisations, including that of Managing Director of the German affiliate of Susan G. Komen, a major US cancer charity, thus gaining wide-ranging knowledge of administrative matters and extensive experience in work with volunteers. Moreover, she has deep insight into politics and the public sector, having worked for several years for the Ministry of Social Affairs in Hessen, Germany.

Tania Braga

Title:
Head of Legacy
Company:
International Olympic Committee
Website:

Dr Braga is the Head of Legacy of the International Olympic Committee.
Her background combines a PhD in applied economics with a successful hands-on experience of implementing corporate responsibility and sustainability practices at private corporations, local and national governments, research institutions and NGOs.
Before joining the IOC, she worked as the Sustainability, Accessibility and Legacy head of the Rio 2016 Olympic and Paralympic Games Organising Committee. Previously, she worked for a global leader in executive education and for a number of universities and non-profit organizations, in Switzerland and Brazil.

Tingting Zhang

Title:
Business Development Manager
Company:
Yutang Sports
Website:

Tingting Zhang started working in the Chinese sports industry as the business development manager for Yutang Sports. Her main duties lie with the company’s English website and developing content in general, although she also takes part in other areas of the company. As part of her role, she liaises with overseas conferences, rights holders and journalists to generate content. During her time at Yutang Sports, she regularly reads stories about the Chinese industry in order to remain familiar with the latest developments there.

Tom Glick

Title:
Chief Commercial Officer
Company:
Dow Jones/City Football Group

Tom is a highly respected sports management professional who has spent more than twenty-five years working in Baseball, Basketball, Hockey and Soccer in both the United States and the UK.

Tom spent the first fourteen years of his career predominantly in baseball. From 1999-2004, he served as Senior Vice President of Sales & Marketing of the Sacramento River Cats, a Triple-A baseball team. The River Cats led all of Minor League Baseball in attendance during his five seasons, also becoming the Minor League’s top seller of merchandise over that same period. Tom held various senior positions with other Minor League Baseball teams, including the Lansing Lugnuts, Huntington Cubs, Welland Pirates and Jamestown Expos. He was also the Business Manager of the Peoria Rivermen Hockey Club.

In 2004, Tom made a move to the NBA, first as Vice President, Marketing & Team Business Development at the League Headquarters in New York City, and later as Chief Marketing Officer for the New Jersey Nets which included work on the club’s relocation to their current home in Brooklyn. In 2008, Tom relocated to the UK to take on the role of Chief Executive Officer with Derby County Football Club.

In 2012 Tom joined City Football Group (CFG) where he served as both Chief Commercial & Operating Officer for Manchester City FC as well as Managing Director of City Football Marketing. City Football Marketing’s services include partnership sales and activation, content production and distribution, retail and licensing and fan relationship management for all of CFG’s clubs: New York City FC (USA) Manchester City FC (UK) Melbourne City FC (Australia) and Yokohama F. Marinos (Japan). On February 1st, 2015, Tom returned to USA when he was named President of CFG Club and the newest MLS franchise, New York City FC. With effect from 1st June 2016 Tom returned to the UK to take on the role of Group Commercial Officer and Managing Director of City Football Marketing.

He is a two-time winner of Sports Business Journal’s Forty Under 40 award. He was the first American elected to serve on the Board of the Football League in England. He has also served on the Football Association Council and the Professional Game Board. Tom and his wife Maria have three children, Chuck, Ted and Maisy.

Tom Hollowell

Title:
Secretary General/CEO
Company:
IOF - International Orienteering Federation

Tom Hollowell joined the International Orienteering Federation (IOF) as Secretary General/CEO in early 2015. He has an engineering and global management background from the first part of his career in the industrial world. In 2007 he switched career paths to work in sports management and particularly with the sport of orienteering. He has been the Professional Event Director of O-Ringen, the largest orienteering event in the world, which annually gathers 20 000 participants for the week-long event, as well as Secretary General of the Swedish Orienteering Federation, prior to joining the IOF. Tom is himself an avid orienteer since first experiencing the sport as a teenager, and has represented the USA as an athlete, coach and team manager at the World Orienteering Championships and World Ski Orienteering Championships. He continues to compete as a Masters competitor in this lifestyle sport. Tom resides in Karlstad, Sweden where the IOF office also is located.