MALAYSIA MAJOR EVENTS SECOND GOLD PARTNER SIGNED UP FOR SPORTACCORD CONVENTION 2018 IN BANGKOK

21.08.2017

LAUSANNE, Switzerland – Malaysia Major Events (MME) is the second Gold Partner to sign-up for the sixteenth edition of the SportAccord Convention due to take place in Bangkok, Thailand from 15 – 20 April 2018 at the Centara Grand & Bangkok Convention Centre at CentralWorld.

A division of Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture, Malaysia (MOTAC), it was established under the Government’s Economic Transformation Programme (Entry Point Project 7) to identify, promote, facilitate as well as support viable international events to be staged in Malaysia.

“Malaysia Major Events has been participating in SportAccord Convention for the past five years, and this will be our first time as a Gold Partner. SportAccord Convention has given us an amazing platform to meet and network with international sports federations and presidents. This has resulted in positive leads, which have turned into several winning bids for Malaysia in terms of international sporting events. We are excited that the Convention will be hosted in Bangkok and we anticipate a lot more participation from the ASEAN region.” said Tony Nagamaiah, General Manager of Malaysia Major Events (MME).

During the SportAccord Convention in Lausanne, Tony Nagamaiah discussed Malaysia Major Events’ mission and objectives with Smart Cities & Sport. At #SAC2018, the MME team will be found at Booth (no. 66) where delegates can be assured of a friendly welcome and brought up-to-date with the latest news on successful bids and other golden opportunities in Malaysia.

Commenting on the partnership, Nis Hatt, Managing Director of SportAccord Convention said, “We are delighted to hear that Malaysia Major Events has gained significant value as a SportAccord Convention partner over the years. Their investment in becoming a Gold Partner for the first time is testament to the successes they have attained from previous Conventions. It is a real pleasure to have Malaysia Major Events onboard as a Gold Partner.”

With exclusive access to the key decision-makers in sport and all the International Federations present, around 1,500 delegates will attend the SportAccord Convention and take advantage of the networking opportunities provided across the Official Schedule. This includes social events, a 3-day exhibition and daily lunches at the SAC Café, an extensive conference programme focused on sports marketing and sponsorship, as well as some of the official meetings taking place. Conference programmes already available include CityAccord and LawAccord.

To register as a delegate, become a Partner or Exhibitor, at the sports business summit for leaders, visit www.sportaccordconvention.com. Follow developments and updates via Twitter @saconvention using #SAC2018, LinkedIn https://www.linkedin.com/company/sportaccord-convention, Facebook https://www.facebook.com/sportaccordconvention.

For media enquiries, please email Jenny Edmondson, Media Relations Officer:

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EDITORS NOTES

SportAccord Convention

SportAccord Convention is the world’s premier and most exclusive annual event at the service of sport. It is focused on driving positive change internationally and dedicated to engaging and connecting; international sports federations, rights holders, organising committees, cities, press and media, businesses and other organisations involved in the development of sport. The Convention is host to annual general meetings of governing bodies as well as bid cities, and once again, will welcome a delegation from the International Olympic Committee.

The SportAccord Convention is a not-for-profit organisation which annually brings together representatives from more than 100 International Sports Federations affiliated with the following umbrella organisations that host their Annual General Assemblies at the SportAccord Convention.

SportAccord (GAISF), ASOIF (Association of Summer Olympic International Federations), AIOWF (Association of International Olympic Winter Sports Federations), ARISF (Association of IOC Recognised International Sports Federations), AIMS (Alliance of Independent Recognised Members of Sport) and Associate Members. In addition, the SportAccord Convention receives the full support of the International Olympic Committee.

Malaysia Major Events (MME)

Malaysia Major Events (MME) is a division of Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture, Malaysia (MOTAC). MME was established under the Government’s Economic Transformation Programme (Entry Point Project 7) to identify, promote, facilitate as well as support viable international events to be staged in Malaysia.

With its main objective to enhance Malaysia’s economic growth and profile, MME is also tasked to identify and support major event bids for sports, arts, lifestyles and entertainment events and provide assistance to home-grown and home-hosted events in order to further strengthen Malaysia’s global appeal as the venue of choice for major events in the region. MME also acts as a conduit between the public and private sectors in ensuring seamless processes are achieved through synergistic relationships with diverse event stakeholders in staging successful events in Malaysia.

For further information about Malaysia Major Events contact Izad Ismail, PR & Communications Manager, [email protected], +603 2264 3000 (landline), +6019 314 9606 (mobile).

Visit www.mymajorevents.com.my